'T-minus' is a term used to indicate ‘the time remaining’ and our brand name TMINUS1, is an extension of it. In essence, it translates to this moment- where here meets now.

As a brand, we intend to emphasize the fact that life is a countdown, and every moment is no less than precious. We identify the clothing we design as our canvas- a tailored space to combine our live-in-the-moment spirit with our shared love for style. 

In the collective mission to reduce fashion’s massive carbon footprint, we encourage you to reduce impulse buying and instead invest in high-quality versatile staples that are easy and perfect to style. We understand that it is not always easy to find pieces that tick all the right boxes and are constantly innovating and researching to create simple fashionable basics to fill this style void.

As an entity that’s appreciative of how creativity is always and only enriched through collaboration, we hope to work with artistic communities in the near future. We aspire to build a vibrant collective- one that can resonate with and empower voices from diverse backgrounds.

The Journey

Starting a fashion brand in a world swimming in textile waste and mass-produced garments seemed like a rather bold move. But Paul had envisioned TMINUS1 as an entity wholesome and bright; as a medium to promote a culture of living- moment by moment.

In a chaotic world frazzled by endless distractions, Paul worked to explore his dream- to make use of fashion for a finer purpose. Initiating a movement that nurtures mindfulness and instills a sense of overall well-being is where he chose to mark the start. Thus, was born TMINUS1.

Paul’s firm belief in the brand’s purpose is all pure love. It has fueled the team’s journey to craft comfortable clothing laced with a notably warm finesse. Our designs value a sense of timelessness - something that is rooted yet contemporary; imbued with snippets from the past yet looking fearlessly into the future.

Each TMINUS1 outfit has elements tuned to remind its wearer about the wealth of possibilities; those that exist within and around this slice of time called ‘now’.

Welcome aboard! We’re grateful and excited to have you join us on this journey.